Creating A Great Lawn Care Website

Creating a website for any business requires a certain amount of skill and of understanding of your business. It also requires understanding of the customer base that will be visiting the website. When you are creating a great lawn care website you need to remember what your visitors are looking for, and make it easy for them to find what they want. Here are some ideas for your lawn care website.

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Appearance

You may be selling Lawn Treatment, but you have to get the attention of the visitors, first. This means that your website should immediately tell visitors what you do, and how to contact you. This is done with a banner that establishes the name of your business, along with its address and contact information.

The information you place on your website is specialized to your business, but there are some general guidelines to keep in mind that concern the appearance. Make sure that your site is easy to read. Leave dramatic, low-contrast pages for musicians’ pages. Yours should be in colors that don’t bleed or are impossible to read, even for color blind people.

The font should be clear, too. Many special effects fonts have numbers that look like alphabets, and vice-versa. This is your business, not an artistic expression, so be sure that the font is clean and easy to read.

Some people want lots of video and background music on their website. They even like butterfly cursors and special effects. However, this type of thing requires a lot of flash, and that slows down loading time. Even worse, flash will not download onto handheld devices. Considering that most people who own smartphones and iPhones shop on them, this can send many customers straight to your competitors.

Keep your lawn care website attractive, but not too busy, so that it will communicate quickly with customers.

Testimonials

Get testimonials from some of your satisfied customers. Testimonials are the “Star Rating” of websites, and can be used to tell customers more information about your business. Comments about how a customer liked the professional appearance of your workers, of the fact that you were careful around pets, can make a big difference.

Pictures

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You want, of course, pictures of beautiful lawns, if yours is a lawn treatment company. If possible, include before and after shots. Provide pictures of the difference it can make to use weed control, and how lawns can improve once grub worms have been eliminated.

Tabs

Make sure the tabs are easy to identify and to navigate. They may go horizontally across the top or bottom of the page, or down either side, but they should not be the kind that fade in and out, or only show up if you scroll the cursor across that area. Once again, leave the artistic stuff for museums and university art departments. Yours is a commercial enterprise, and you want to communicate quickly with your customers. If they get frustrated, they will leave your site.


Growing Industries In The UK

There is much to be said about the fastest growing industries in the UK. Young people getting an education to provide for their future want to be a part of the fastest growing industries. It indicates job security and promises a rewarding career. However, what about the slowest growing industries? Believe it or not, a thorough knowledge of the slowest growing industries in the UK may be just a valuable.

Manufacturing

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The industry that tops the list of slow-growers is manufacturing. Although there are notable exceptions from companies such as IOTA Planters, This is most unfortunate, because this field employs workers from all educational levels, from college educated businessmen and engineers to assembly line workers who don’t require as much education.

In fact, manufacturing has been on a rollercoaster ride for the last few years. Just two years ago, it had reached an all-time low. Then, earlier this year, it reached a new high, only to plummet again. The UK is not alone in this decline. China, which has been in an economic boom often at the expense of other nations’ economies, is also slowing down. Only 10% of the UK GDP is attributed to manufacturing, these days.

Exports

The export market is still disturbingly slow, throwing the GDP into a tailspin. Domestic demand is still the greatest contributor to growth of the GDP, while exports remain at a low that pulls the numbers down. This is attributed, partially, to global uncertainty, as well as the recession surrounding the euro. Net trade is, so far, the biggest minus for the GDP, over-balancing the modest boom in domestic demand. Exports did make a modest rebound between 2008 and 2011, but have gone flat in the two years since.

Investments

Investments have also fallen sharply, by almost 25% from just a couple of years ago. Of the investments category, business investment declines stand out at a 27% decline. Dwelling investments bottomed out in the first quarter of 2010, and made an almost miraculous recovery in the third quarter of that same year, but still remain down by 12%. This has been steady since the 4th quarter of 2010.

Government investments, of course, remained high for the longest time, but finally showed a loss in the 3rd quarter of 2011. After a brief gain in 2012, they dove below standard again this year to show a 2% decline. Total investments have been on a constant level since the 3rd quarter of 2009, at 23% down from the norm.

Medium and High Tech

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The medium and high tech manufacturing area has also seen very little growth. Chemicals, aerospace, automotive, oil and gas, and pharmaceuticals each share less than one percent of the UK GVA.

Low and Medium Tech

In the low and medium tech category, shipbuilding is at an all time low both for UK GVA and for employment numbers, at about ¼ of 1 percent. Mining and quarrying has a small place in the GVA, as well, but with a little more in the employment figures.