Creating A Great Lawn Care Website

Creating a website for any business requires a certain amount of skill and of understanding of your business. It also requires understanding of the customer base that will be visiting the website. When you are creating a great lawn care website you need to remember what your visitors are looking for, and make it easy for them to find what they want. Here are some ideas for your lawn care website.

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Appearance

You may be selling Lawn Treatment, but you have to get the attention of the visitors, first. This means that your website should immediately tell visitors what you do, and how to contact you. This is done with a banner that establishes the name of your business, along with its address and contact information.

The information you place on your website is specialized to your business, but there are some general guidelines to keep in mind that concern the appearance. Make sure that your site is easy to read. Leave dramatic, low-contrast pages for musicians’ pages. Yours should be in colors that don’t bleed or are impossible to read, even for color blind people.

The font should be clear, too. Many special effects fonts have numbers that look like alphabets, and vice-versa. This is your business, not an artistic expression, so be sure that the font is clean and easy to read.

Some people want lots of video and background music on their website. They even like butterfly cursors and special effects. However, this type of thing requires a lot of flash, and that slows down loading time. Even worse, flash will not download onto handheld devices. Considering that most people who own smartphones and iPhones shop on them, this can send many customers straight to your competitors.

Keep your lawn care website attractive, but not too busy, so that it will communicate quickly with customers.

Testimonials

Get testimonials from some of your satisfied customers. Testimonials are the “Star Rating” of websites, and can be used to tell customers more information about your business. Comments about how a customer liked the professional appearance of your workers, of the fact that you were careful around pets, can make a big difference.

Pictures

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You want, of course, pictures of beautiful lawns, if yours is a lawn treatment company. If possible, include before and after shots. Provide pictures of the difference it can make to use weed control, and how lawns can improve once grub worms have been eliminated.

Tabs

Make sure the tabs are easy to identify and to navigate. They may go horizontally across the top or bottom of the page, or down either side, but they should not be the kind that fade in and out, or only show up if you scroll the cursor across that area. Once again, leave the artistic stuff for museums and university art departments. Yours is a commercial enterprise, and you want to communicate quickly with your customers. If they get frustrated, they will leave your site.


Your Business And SEO

Your business may have a webpage, but are you marketing it to its maximum potential? Your website is just the beginning, and a very basic level of establishment of an internet presence. To really carve your own place in the internet, you need to utilize the most current SEO methods.

Search Engine Optimization

Search engine optimization, or SEO, is a task. It is the task of taking everything you have on the internet, and presenting it so that the search engines notice it.

Browsers

When people want to find a business online, they type in the search words. In SEO speak, these are keywords, such as “roofers in Los Angeles” or “after school care in Daytona”. The browser they use, whether it is Mozilla Firefox, Internet Explorer, Google Chrome, or other such forms will then employ the use of a search engine to find material on the internet related to the search.

The browser then displays the results in order of importance. There are usually hundreds of pages of results, but most people only see the first page – the first 10 on the list get the most business.

Search Engines

There are a number of search engines, such as Google, Yahoo, and Bing. These are the locomotives that do the actual work on the internet. They send out “spiders” that crawl the “web” (as in www), and look for every example of content using those keywords.

From there, the search engines employ complicated algorithms to rank each item the spiders discover. The goal is to get the highest rankings from the search engines, so that your content moves up in the list, eventually making the “first page” of the browser.

Changing Algorithms

Periodically, the search engine algorithms change. The most recent algorithm change was entitled “Panda”, and made a major change in the way internet content is read by the spiders. Panda, in tandem with another algorithm called “Penguin”, threw a monkey wrench (to keep with the animal analogies) into SEO strategies up to that point.

If you have ever read content on the internet that was so full of the keywords that the piece made no sense, then you have encountered keyword stuffing. This is the tactic of cramming as many of the keywords as possible into content, to get the attention of spiders. Under older algorithms, the frequency of keyword placement was the most important aspect of SEO. However, with Panda and Penguin, the over-abundance of keywords became a red flag. Sites which normally found their way to the first page of browsers were suddenly far down in rankings.

Content became a part of the algorithm, and that required better writing and more pertinent information.

More SEO

Besides the use of keywords in quality content, the roles of other internet outlets are now included in your ranking. Every time you post an update on social media such as Facebook, you gain credibility with the spiders. Every time you make a comment, or reply to a comment, you also get “points”.

That is why it is now more important to hire someone who understands SEO to keep your business in competition on the internet.


Taking you’re shop into the future

If you own a shop and don’t have a website yet, what is the matter with you? You’re missing out on some big business without having an online presence. Nearly every company that I know has taken their brand name on to the Internet, even the very small businesses are making themselves known through social media, such as Facebook, twitter and linked in. There are hundreds to thousands of people who will be able to see your wares and decide if they would like to buy it.

Isn’t it about time that you expanded your online presence? I never seems expensive, and you have probably been pestered over the phone buying a website salesman, but don’t let that deter you. Websites don’t even cost half of what they did three years ago, you can have a very functional site which looks great actor a very reasonable price these days which is very easy to use. You just need to look into the future and see that this would be the easiest way to expand your business and customer base.

You can even have a full online store, one that will allow you to easily access sales, customers and stock. If you are worried about its being in a difficult system, don’t, content management systems are incredibly easy to use these days. Whether you want your website design in Taunton, Exeter, London or Scotland it can all be done through e-mail and over the phone without having to do used your chair. So let’s look forward into expanding your business, and solidifying your future.